We all know that it’s smarter and easier to offer more solutions to your current customers than to seek out new clients who don’t yet know you and what you stand for.
It costs 5x as much to attract a new customer than to keep an existing one
With this in mind, I’m introducing a few ideas that you may be interested in adding to your mix….
Introducing Vgreet from Ascentae – a new distributor focussed on disruptive technology
Video conferencing combined with content management
Vgreet is one of Vpod’s state of the art technology products offering a more human way of communicating with customers, clients and colleagues. The solution uses video conferencing technology combined with Vpod’s unique content management software and enables deployment of video/audio while simultaneously displaying content, similar to a super-sized smartphone. Every business can now have an incredibly flexible communications solution with intuitive touch-screen technology that is immediately familiar to anyone who owns a smart device
Video communication kiosk
Imagine a giant smartphone placed in a prominent position customised to display your own branded interactive content. Imagine the unlimited face to face interactive opportunities that could bring to your business. That’s what you get with Vgreet. A free-standing or recessed video communications kiosk that enables deployment of video and audio while simultaneously displaying content.
I have a perspective that says we are all selling at some time or other despite the fact that our role title may not have the word “sales” in it.
I have worked with a wide range of different people with differing skills and life perspectives and occasionally there was a tacit understanding that whilst the “sales team” carried a responsibility for the “number”, everyone had a responsibility as a representative of the company to present a positive external image to the World at large and in so doing increased the potential for businesses to want to work with us.
This has not always been the case, and at the other extreme, I have experienced the silos of “you are sales” we are….. etc. Whilst I am not saying that this is right or wrong, what I am intending to highlight is the fact that I believe, we all have a responsibility as a member of the business team to take the job of representing the business as positively as we can as “ambassadors” if you will. In so doing, it is my belief that this will create a wave of good-will that can only be positive. Remember of course that the reach of social media can play a big role in this and everyone in the business knows people – very often people of influence and potential customers for your business’s services or products.
Make sure you are a person of value to yourself and your business and ultimately you are contributing to the success of the organisation – PLEASE don’t just leave it to the sales team
In truth, it’s both. The process of a non- customer becoming a customer through their buying process, has a bucket full of potential twists and turns to arrive as a new customer to your enterprise.
The science of selling is in the planning and understanding of how to get from where you are, to where you want to be. How you reach your target audience and what will attract them to your online presence (the NEW Shop window). The art component is to do with your engagement with the potential customer.
However you consider customer acquisition, you need to attract or find new ones and take care of and nurture the ones you already have. Rest assured that someone will be trying to lure your customers away from you, just as you are attempting to encourage new customers into your care.
The one universal truth is that this does all take some time, so do not expect to have orders rolling in because you have launched your web site or because you have received 3 inquires this week. Building your business is a long game, so stay ambitious but realistic and keep trusting the process, and above all be persistent and professional.
I was watching the TV earlier in the week – Vera was the name of the programme in question and for those not acquainted, it’s a police detective drama.
There is the usual hierarchy on display with a hard working sergeant who is smart and growing in confidence in his role and adding enormous value to the case currently under investigation. What struck me about this particular episode was the fact that the Inspector, whilst valuing the sergeant’s inputs, was not particularly OPEN with him, and in fact the communication was pretty one-way traffic, apart from the issuing of instructions and orders – sound familiar?
At the end of this episode, there is a moment where the inspector and her sergeant are sitting in a car and the conversation takes a turn to matters of a more “personal” nature, and the sergeant speaks up to say that he learns a lot from her, and he needs her to share more with him to help him to develop……how true this must be for organisations around the World! The old paradigm of “knowledge is power” still rings through the corporate corridors and business “leaders” are jealously guarding their knowledge for fear that giving it away makes them somehow impotent. The reality is that this very act is holding back the success of the “group” and ultimately the business. This outdated thinking is also creating a positive reason why those very individuals being starved of help and support will most likely entertain the call from the “head-hunter” when he comes knocking.
Don’t let your fear and neurosis halt your progress, as it is through the success and development of the people you are responsible for, that you will deliver the result that you and your business are seeking.
I was showering this morning and began thinking about the year just gone and the coming year ahead. I was thinking about all the well wishes I was receiving and sending and I started to think about some of the language we use and ended up thinking about reaching our full potential. Further thought on this had me delving deeper and asking myself some questions which I would like to pose to you here now- Firstly what exactly is your full potential? How do you measure it and where is the ‘limit’?
I’m still pondering on that one and hope to hear some alternative perspectives and thoughts.
I hope you reach yours and achieve fulfilment 🙂
I guess we’ve all felt the recession in some form and have felt some pain or seen some benefit, depending upon the business we are in, or the state of our personal finances. Whatever our position, we have seen impact. Often we have no ability to influence what happens to us, but we can absolutely choose how we respond to what happens to us. So I decided to share an abridged version of my 2009.
I left long term employment in October 2008 as a result of taking a redundancy package, and immediately began a consulting assignment. At the start of 2009 I decided to press on and see what business I could become involved in and although not consciously, something far from what I had been doing (it was only later that this realisation came to me).
I became involved in publishing and assessing sales people’s capabilities and fit for specific roles and spread myself so thinly that I found it difficult to explain when asked, what business I was in. During this time I also began to network extensively and learnt much about social media and social networking. I read significantly too and took the opportunity to invest in personal development- training with Delta TCC and completing three INLPTA diplomas: Leadership, Coaching and Sales all were delivered using NLP techniques which provide a platform for enhanced communication with people.
After the summer I came to a realisation that I had much invested in my experiences to date and expertise gained from more than 20 years in the Telecom market place and so I made a decision to return and subsequently found my self a great role to immerse myself in, and am delighted to be doing so.
So what have I learnt? I learnt a huge amount about myself, a lot about people generally, and about human nature, as well as behaviour. I learnt much more about business generally too – certainly more than I would ever have expected to. Overall an invaluable life lesson and absolutely unmissable. I am most definitely a better person, and more heavily armed to take on business than I could ever have hoped to be – PRICELESS