Tag Archives: marketing

Sales – Art or science?

Selling – is it an art or a science? not giving in

In truth, it’s both. The process of a non- customer becoming a customer through their buying process, has a bucket full of potential twists and turns to arrive as a new customer to your enterprise.

The science of selling is in the planning and understanding of how to get from where you are, to where you want to be. How you reach your target audience and what will attract them to your online presence (the NEW Shop window). The art component is to do with your engagement with the potential customer.

However you consider customer acquisition, you need to attract or find new ones and take care of and nurture the ones you already have. Rest assured that someone will be trying to lure your customers away from you, just as you are attempting to encourage new customers into your care.

The one universal truth is that this does all take some time, so do not expect to have orders rolling in because you have launched your web site or because you have received 3 inquires this week. Building your business is a long game, so stay ambitious but realistic and keep trusting the process, and above all be persistent and professional.

Attention grabbing – www.salesblogs.co.uk

Time seems to slip through our fingers every day and many actions remain for tomorrow’s to do list, and this is the same for most of us. So given that everyone is doing more than one persons job or at least it feels like it, how do we grab the attention we need to get our messages across?

Well it’s like all relationship building, you have to talk sparingly and listen intently, and we all know what listening looks like and feels like don’t we guys?, and be persistent. Many marketing experts whom I have spoken to recently and whose books I have read, all appear to back this up, saying that we need to continue persuing our target relentlessly through an ongoing strategy of communication. We are building a relationship with our prospective customers so that when they are ready to spend, we are at the front of the queue and have built rapport and trust