It’s an interesting distinction often discussed related to the customers you serve with your products and services. The lines became blurred some time ago as the world changed. I’m referring here specifically to the market for communications and mobility. I’m clearly just a regular member of society and as such am clearly a consumer, however, for most of the week I’m a business man. During the week I constantly flip between personas dependent upon the thoughts and actions at hand.
Today is Sunday and I’m heading to a business meeting starting tomorrow morning and therefore my persona is probably more confused than usual, but I look around a very busy train into London, and it’s full of people using their mobile devices to access what’s important to them now. It may be that there are others like me who are travelling to a business oriented activity, or more likely (based on overheard conversation), they are heading to something more recreational. Whatever we are all doing, it’s clear that mobility in our lives is very much mainstream, whether for business or consumer oriented use. What else is clear is that on order to get the maximum advantage from technology on the go, the device needs connectivity. For me, about to embark upon international travel, I’m considering cost avoidance and inconvenience, so I’ll be ensuing that I’m connecting to WiFi wherever I can, and I’ll be relying upon my ipass app and service to do the heavy lifting. I suspect that the people within the Enterprise customer base that also use ipass are similarly taking advantage of this benefit when they are not “at work” or in “business mode” – well why not?
Graham Bunting -The Partner Catalyst 