What’s a great piece of tech, or app that you’ve discovered and can’t believe everybody isn’t using it?
what3words /// The simplest way to talk about location
There are so many great use cases for this mapping technology, especially in remote or busy locations. A great use case example for me was a recent weekend break in a very rural location on a sprawling farm with no signs and several different holiday cottages.
We had ordered a takeaway and provided an address (of sorts), which, with the best will in the world was still vague at best.
Enter “what three words” and we were able to provide a pinpoint accurate location that didn’t rely on a vague postcode or mapping address.
I reckon it’s a bit of a game changer even if perhaps could be considered a bit niche.
I have no doubt that there’s a whole world of other technology/applications that I’ve never even seen or used yet that could be a game changer for me or indeed for you.
Why don’t you share your game-changing tech story so that we too can benefit from the experiences that you’ve been having?
We’ve all got our opinions and we all feel that we’re sometimes experts in fields that we might appear to know little about. However, we are all customers of someone. That probably places us as expert customers?
So why is it we’re increasingly seeing declining customer service satisfaction, and increasing numbers of customer complaints?
Is it because we have more opportunity to be more vocal and by publicly complaining via social channels. And given that they are emotional experiences, often it moves other people to join in and stoke the fires with their own similar hideous experiences?
It’s all about expectation.
We are rapidly accelerating into a society of immediate gratification, reducing our levels of patience, such that even microwaves appear slow these days.
Pair this up with businesses constantly looking to do more with less, and it’s a ticking time bomb.
This need not be the case, with a higher degree of awareness within the servicing company, in understanding exactly what the customer experience is for their customers. Additionally, we’re an increasingly digital population and many businesses still struggle on their journey to a blend of digital and analogue services.
So what is the answer?
You might be surprised to hear me say that this is not necessarily about technology! However, it’s more to do with how the technology is brought into play and in what scenarios. But ultimately it’s about the people and process and creating much more personalised experiences for your customers.
I’m here to help, so let me know if this resonates and I can help you and drop me a line ⬇️
I recently came across some photos and as is often the way, it sparked a bit of retrospection. Thinking back to the experiences I was afforded in a role I held previously when I was employed at global telecoms vendor Avaya – and there were many. These experiences were for the most part shared with the folks working in our channel partners and most of whom I have personally known for more than 30 years. This is going to shock the reader because I know what you’re thinking – you simply do not look old enough Graham! 😉
Anyhoo, back to my reminiscing. The photos that I came across were from a trip we had to the Kruger National Park, followed by a few days in Mozambique. I am going to share these on Linkydink and Twitter for my good companions and friends to join me in the (hopefully fond) retrospection. So no people tags here, but if you are reading and reminiscing too – enjoy
Very recently (well about 7 weeks ago to be more precise), we participated in the annual Channel Live expo, held at the NEC in Birmingham.
We have exhibited there a few times with our partners and had some decent engagement, and this time was no exception. In fact, I would chalk this one down as one of the most successful, in terms of actual potential partnership opportunities for our current vendor partner Inovo Telecom.
AI and Automation
My business partner and I had been asked to participate this year, as presenters for a couple of the theatre topics – “AI and Automation”; and “Creating Sticky Customers”.
Despite it being quite some time since presenting to an audience like this, I was really excited and as a result hugely enjoyed my session, which is a topic I have a particular passion for anyway (thankfully)
Both sessions can be viewed below or via our Youtube channel (QR code connects)
If you think this through, it does make absolute sense doesn’t it?
It’s a bit like a multi lane motorway which in theory gives 3 times the road space, and greater capacity for traffic. If there’s a hold up and 2 lanes are closed then huge queues are the result. As the lanes reopen, then traffic stats to flow again.
In a customer contact centre where there are just calls, then there will invariably be call queues due to the maths – 20 agents handling 20 calls and 40 people calling equals waiting and queues – how long the wait will depend upon call times of course. When you add more (#Digital) channels then queues are relieved, as those 40 people waiting might chose a different channel, making a shorter wait time for the remaining callers. When the digital channels provide automation too, then customers opting for self service can achieve a satisfactory outcome without delays, not tying up an agent, and at a time that they choose. More free agents then mean more callers get served faster with less waiting.
What’s not to like?!
An intelligent mix of channels with human agents and digital agents and self service options equals a better human experience.
Agents are able to engage with fewer time pressures from lengthy queues, and callers requiring a more human touch, get shorter wait times.
Better customer experience (#cx) and satisfaction, and ultimately less customer churn.
When you’re adding #Digital channels and automation, there are some real gotchas if you’re not careful.
Careful planning and testing are important, as is not trying to do everything at once.
Ensuring that you bring all channels together for orchestrating the customer experience is vital, and absolutely avoid the need for any customer to have to repeat their reason for calling or their identification or verification. This means ensuring that your digital conversation (or voice automation) are persistent, with and channel swapping (by design) retaining context.
London, 16h February 2020 – Trust Business Partners today announced that it has expanded its strategic partnerships through a new agreement with INOVO, who provide the tech and ongoing optimisation to boost contact centre efficiency, productivity and CX.
Trust Business Partners will be the face of INOVO in UKI & Europe, representing the brand through sales and marketing activity, recruiting new channel partners, systems integrators and creating local European strategic alliances. Trust Business Partners has over 30 years’ experience in the UKI & European contact centre space working directly with customers and partner channels.
INOVO is a cloud contact centre solutions provider that focuses on delivering business results rather than just enablement. The company devotes a dedicated team of industry specialists to every customer account to drive continuous improvements in efficiency, productivity and CX. INOVO’s clients vary from 10 to a few thousand seats across several sectors such as: financial services, retail, telecoms, healthcare, BPO, hospitality and travel.
INOVO was established in 2006 after a group of experienced contact centre specialists joined forces to disrupt the contact centre market. By adopting a “partner” over “vendor” approach, the goal was to deliver business services that extended beyond just providing great technology, and really focused on understanding, and meeting a customer’s unique requirements.
“Our success has stemmed from our ability to identify specific business challenges and use cases and be innovative in how we help businesses solve them. We look at a business holistically – whether it’s the underlying processes or the tech – and work with our customers to continually drive improvements. We’re looking forward to working with Trust Business Partners to help deliver this kind of business value to contact centres in UKI and throughout Europe,” said Wynand Smit, CEO and founding partner of INOVO
“Customers today demand well-informed and intelligent business conversations around technology and processes to enhance their contact centre and customer experience. INOVO’s ability to enhance services while improving time to resolution and reducing costs will be very attractive for partner channels seeking to grow additional revenue streams and service customers better. We believe that with this partnership, customers and partners in UKI & Europe will be able to differentiate themselves significantly with INOVO’s unique offer.” said David Pitts, Founder Partner at Trust Business Partners
INOVO is a cloud contact centre solutions provider that focuses on delivering business results rather than just enablement. The company devotes a dedicated team of industry specialists to every customer account to drive continuous improvements in efficiency, productivity and CX. INOVO’s clients vary from 10 to a few thousand seats across several sectors such as: financial services, retail, telecoms, healthcare, BPO, hospitality and travel. For more information, visit https://www.inovo.co.za.
About Trust Business Partners
Trust Business Partners are a niche consultancy specialising in supporting IT/Voice/Software vendors and suppliers go to market strategy in the UKI & Europe. David Pitts and Graham Bunting’s (founding partners) experience of local markets is second to none having worked at partner, distributor and vendor level plus running their own successful businesses.
To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. Simplification, communication and localisation provide a clear advantage in any market. We’re the company you can trust to help you deliver Experiences that Matter to your channels and customers.
How many of us have used a chatbot on a website when we felt it might be quicker than waiting in the call queue, or in some cases where you just could NOT find a phone number anywhere to call!?
But it was an unmitigated disaster!
The BOT was more of a NOT as it didn’t seem to understand what you were asking for!
Next stop was SOCIAL MEDIA- RIGHT. Facebook and Twitter, and this time a very different experience. But still shocking. You’ve reached the corporate marketing team and they can’t help you with your query, but instead suggest you use the website (doh), or call the Contact Centre.
So far, you’ve got absolutely nowhere and your patience is dwindling….
Thankfully there are genuinely joined up and intelligent solutions available and the “no code” cloud offering from Koopid can be set up, and built in a few days. Critically ALL CHANNELS are orchestrated for a single uninterrupted conversation INCLUDING real agents and with chat persistence.
No more repetition
No more, please dial this number
No more “The Computer Says No”
It’s time to transform your customer experience journeys and remove the barriers to customer intimacy
We have all experienced web chatbots havent we? How was your experience?
The thing about automation and Digital Channel engagement, is that it needs to be well thought out and implemented carefully – too often it seems like a knee-jerk reaction and tactically deployed and siloed from other customer-facing areas of the business. For example, a twitter account, or Facebook account are set up and the marketing teams engage with customers driving news, promotions and the like, but when customers reach in through that “window” for help, they are left frustrated and alienated because the social team are “unable to help”…. never a good look is it.
A much better solution is to create a unified engagement experience – built on a “universal engagement” platform that allows an experience to be created once and deployed on any digital channel available, allowing customers to choose their route into your business, and to always receive the same high quality conversations – including self-serving where appropriate. So whether this is WhatsApp, Facebook Messenger, Twitter, Instagram or SMS, the experience can easily be deployed.
When the self-service attempts fail – and they will on occasions, because the customer might be after something you had yet to consider they might need, your customer needs to be carefully handed over from automation, to a human agent ALONG WITH THE CONVERSATION TO THAT POINT, so they do not feel frustrated, abandoned or marginalised.
Imagine the response from a customer when the agent engages and knows, not only who they are, but also understand their journey to that point.