100% focus, commitment and attention is what’s required to build a sales and support channel go to market model.
We’ve seen several businesses decide to acquire channel partners to build their business with. Their failure has been lack of understanding and commitment to the task at hand.
Giving it a go doesn’t work. It’s a lot like deciding to get pregnant. You’re all in or don’t bother.
Start with a five year plan and work backwards
Ensure you’ve really understood the landscape, and covered all the angles. Research well and hire professionals.
Remember the quote. “If you think hiring professionals is expensive, wait until you’ve hired amateurs”.
Make sure you’re really clear about the road ahead and that you are sure you’re “up for the challenge”. It’s not simply a case of “build it and they will come”.
If you’ve done your preparation well, the rewards are there with a great execution. But don’t even think about “playing at it”
It often feels like there’s always someone trying to sell us something doesn’t it?
If not now, then when?
And that’s certainly true to some degree, because there’s always something new to be sold. That’s the nature of innovation and progress.
However, there’s often a lot of great technology already invested within a business, but it’s just not been put to good use for some reason. It could be lack of knowledge, or loss of knowledge with staff movements, or supplier relationship continuity issues. Whatever the cause, help is at hand
As experienced business and technology consultants, Trust Business Partners offer technology agnostic consultancy that help you evaluate your position and plot a map of development activities to get you where you want to be, and no product brochures in sight.
If you’re keen to grow and develop your business and don’t think you need even more technology adding, then contact us to find out how we help.
We all know that it’s smarter and easier to offer more solutions to your current customers than to seek out new clients who don’t yet know you and what you stand for.
It costs 5x as much to attract a new customer than to keep an existing one
With this in mind, I’m introducing a few ideas that you may be interested in adding to your mix….
Introducing Inovo Telecom, as a total customer experience solution to expand your customers’ customers’ engagement options in a fully integrated platform whatever channel they chose to engage in. A fully supported sales motion too from a fully engaged team. Simply introduce the idea and once your customer says go ahead and tell me more, we will appear as if by magic by your side. And the best bit – you help your customer, keep out competition and earn margin – what’s not to like
artificial intelligence to augment your customer engagement options
Adding any digital channel and orchestrating with persistence powered by AI and human agents.
Customers hate to queue and listen to tired music on hold looped around and around interspersed with your queue position – they really do. Offering them a lifeline to a digital service can be the tonic they require. Many choose this as default too (I certainly do), engaging at their preferred time and pace (perhaps whilst on a train – a WhatsApp’s asynchronous session is a boon). Ensuring the conversation persists is critical, such that any channel movement (say to an agent) is accompanied by the entire conversation for full context, and avoidance of the nauseating repetition of the same details over and over arrrggghhhh 🙄😡
The Terminator
To learn more – just drop me a note and “I’ll be back” in touch in no time
It’s an interesting distinction often discussed related to the customers you serve with your products and services. The lines became blurred some time ago as the world changed. I’m referring here specifically to the market for communications and mobility. I’m clearly just a regular member of society and as such am clearly a consumer, however, for most of the week I’m a business man. During the week I constantly flip between personas dependent upon the thoughts and actions at hand.
Today is Sunday and I’m heading to a business meeting starting tomorrow morning and therefore my persona is probably more confused than usual, but I look around a very busy train into London, and it’s full of people using their mobile devices to access what’s important to them now. It may be that there are others like me who are travelling to a business oriented activity, or more likely (based on overheard conversation), they are heading to something more recreational. Whatever we are all doing, it’s clear that mobility in our lives is very much mainstream, whether for business or consumer oriented use. What else is clear is that on order to get the maximum advantage from technology on the go, the device needs connectivity. For me, about to embark upon international travel, I’m considering cost avoidance and inconvenience, so I’ll be ensuing that I’m connecting to WiFi wherever I can, and I’ll be relying upon my ipass app and service to do the heavy lifting. I suspect that the people within the Enterprise customer base that also use ipass are similarly taking advantage of this benefit when they are not “at work” or in “business mode” – well why not?
Graham Bunting -The Catalyst 
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