Trust Business Partners has announced a new contract with Ascentae to support growth into the UC VAR space. Trust will provide business consulting services to support the growth strategy of Ascentae, a fledgling UK distributor of AV equipment and services.
David Pitts and Graham Bunting will be working with Jon Knight of Ascentae to promote CREATIVE WORKPLACE SOLUTIONS as a key differentiator for UC VAR’s to sell more to their existing customers and make them stickier.
It’s a debate that many businesses face as they ponder the possibilities of digital transformation. How can the benefits of greater collaboration be embraced without losing all paper-based processes? The business value of improving collaborative opportunities may be obvious, however, there seems to be a degree of apprehension when it comes to transferring to digital. One major barrier to change is workplace culture and the reluctance to introduce new technology for fear of disrupting tried and tested processes. Organisations want to take small steps towards a new working world rather than a giant leap to overhaul existing practices.
Ascentae’s exclusive distribution agreements include the Nureva HDL300 Audio conferencing technology. At the heart of the HDL300 is Microphone Mist technology, which fills the room with 8,192 virtual microphones.
Listening to all microphones simultaneously, it dynamically selects the one closest to the speaker, ensuring the best quality sound for remote listeners.
“Trust and integrity are the foundations of partnerships,’ says Graham Bunting ‘and we are looking forward to working with Ascentae to help grow and expand their business.”
Love it, or hate it, change is a regular and unavoidable occurrence in our lives and it seems that the pace of innovation and change is gathering pace. Never more so is this true than in the technology space and in particular that of communications and IT.
There is never a day passing without news of a new innovation that will sooner or later impact our lives, hopefully to show an improvement. Often it takes us a while to see these changes and certainly to get on board with the details of what the change is and its specific impact on our lives- working or personal. Within the IT and voice space especially the demarcation lines are getting ever more blurred between our business and personal lives and we see much talk about the concept of Bring Your Own Device (BYOD) which is frequently tweeted about on twitter with the #BYOD hashtag, as well as the increasing trend towards home working. This is something that is becoming the norm rather than the exception and the freedom to choose where you work, or equally as important for nomadic workers like me, be able to work anywhere, is underpinned by some of the smart technologies emerging from the Microsoft stable.
Microsoft has for some time been on the fringe of “total” communications technology (TCT), delivering Internet Messaging (IM) and presence capabilities. This evolutionary journey began several years ago initially in LCS, then OCS, and now in Lync. What we have seen as a precursor to this TCT is Microsoft integrating their solutions into some voice vendor’s technologies with varying degrees of success – after all, when two large corporations come together, with the best will in the world, there is always a wrestling of “we do it like this so can you change that”. Notwithstanding that there have been some successful partnerships, but that has all changed forever, as Microsoft has declared their hand as a complete voice, and video enabled UC solution.
What for me makes this such a compelling offering is the usability and simplicity. Generally speaking when a “worker” enters the office (home or traditional workplace), the first place to go is OUTLOOK. Here, we can access all of our emails, appointments and contacts….. Contacts, with whom we wish to communicate. The simplicity of seeing the status of my (federated) contacts before I consider how to communicate is already a big bonus helping me decide the best mode to begin. Once I have decided, a simple click of my mouse initiates the call from whichever device I wish – so if this is my laptop, I could very well have chosen just a headset – This in itself brings huge benefits – NO IP PHONE = LOWER POWER CONSUMPTION – this is a good thing – right? NO PHONE ON MY DESKTOP = More space available – this too is a good thing – Yes? So we can reduce our carbon footprint, real estate costs and all from an integrated UC application – MS Lync, which means we no longer need a PBX – wow! Why would you not want to consider this?
I was musing over some of the really cool technology available today, like the new Flare Experience from Avaya, launched this month, and in particular how sales in this area has or as not changed in the past 5 years or so. In particular, I was considering the sales approach and whether or not there is a greater degree of sales resistance and perhaps it is getting more difficult to open doors, or if general improvement in available information via the internet and social platforms that the opposite is true. My sense is that the right approach is varied according to audience, but absolutely can be successful – and that’s a conversational, business language oriented conversation, not a strong closing aggressive language. Ari Galper discusses this in his unlock the game while others claim that cold calling is dead. Personally I think that good clear professional communications has always and will always work.
What do you think?