100% focus, commitment and attention is what’s required to build a sales and support channel go to market model.
We’ve seen several businesses decide to acquire channel partners to build their business with. Their failure has been lack of understanding and commitment to the task at hand.
Giving it a go doesn’t work. It’s a lot like deciding to get pregnant. You’re all in or don’t bother.
Start with a five year plan and work backwards
Ensure you’ve really understood the landscape, and covered all the angles. Research well and hire professionals.
Remember the quote. “If you think hiring professionals is expensive, wait until you’ve hired amateurs”.
I have been around a while and seen some stuff for sure. I have experienced some good bad, indifferent and some downright fabulous.
I am still hugely motivated to get up every day and be curious. I love tech and business and most of all dogs oh and people ;-)
Having been in sales most of my working life I have a real interest in the art and science and am a committed lifelong learner - constantly frustrating my kids with my stock phrase "every day is a school day"
Personally, I’m a husband to one, and father to five amazing children (three of them are no longer children, but independent adults) and my golden lab – Archie, who is always pleased to see me.
I was blessed with becoming a Granddad in February 2021 (a very proud and somewhat besotted one) and another grandson arrived in October 2022 to keep their parents busy and for me to spoil.
I am also a mad keen lover of the oval ball game and a lifelong supporter of Leicester Tigers. As an Englishman, that's therefore England at a national level and the British and Irish Lions.
If I can be of service in any way including any area of developing a channel sales and support business or ecosystem partnerships, and or sales coaching or development, you can find me at the link below, and contact me via the form also.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.com/findme/
View all posts by Graham Bunting
Graham Bunting -The Catalyst 