Unless you’re prepared to give 100%
100% focus, commitment and attention is what’s required to build a sales and support channel go to market model.
We’ve seen several businesses decide to acquire channel partners to build their business with. Their failure has been lack of understanding and commitment to the task at hand.
Giving it a go doesn’t work. It’s a lot like deciding to get pregnant. You’re all in or don’t bother.
Start with a five year plan and work backwards
Ensure you’ve really understood the landscape, and covered all the angles. Research well and hire professionals.
Remember the quote. “If you think hiring professionals is expensive, wait until you’ve hired amateurs”.
Graham Bunting -The Catalyst 
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