Trust Strike Ascentae Deal

Creative Workspace SolutionsTrust Business Partners has announced a new contract with Ascentae to support growth into the UC VAR space. Trust will provide business consulting services to support the growth strategy of Ascentae, a fledgling UK distributor of AV equipment and services.

David Pitts and Graham Bunting will be working with Jon Knight of Ascentae to promote CREATIVE WORKPLACE SOLUTIONS as a key differentiator for UC VAR’s to sell more to their existing customers and make them stickier.

It’s a debate that many businesses face as they ponder the possibilities of digital transformation. How can the benefits of greater collaboration be embraced without losing all paper-based processes? The business value of improving collaborative opportunities may be obvious, however, there seems to be a degree of apprehension when it comes to transferring to digital. One major barrier to change is workplace culture and the reluctance to introduce new technology for fear of disrupting tried and tested processes. Organisations want to take small steps towards a new working world rather than a giant leap to overhaul existing practices.

Ascentae’s exclusive distribution agreements include the Nureva HDL300 Audio conferencing technology. At the heart of the HDL300 is Microphone Mist technology, which fills the room with 8,192 virtual microphones.

Listening to all microphones simultaneously, it dynamically selects the one closest to the speaker, ensuring the best quality sound for remote listeners.

“Trust and integrity are the foundations of partnerships,’ says Graham Bunting ‘and we are looking forward to working with Ascentae to help grow and expand their business.”

UC – A technology, or something else?

 UC – or  should I cut out the TLA (three letter acronym – or in this case two letter) and give it it’s full title – Unified Communications, is one of those “titles” that has many different meanings and thus causes as much confusion as it does buzz.

For many in my industry, UC is absolutely a technology, and some are keen to talk the hind legs off a donkey about the technical details of what “it”can deliver, but rarely get to the real “pay back” part of the conversation.

So what have I got to say for myself – well I believe that there is significantly more to the UC conversation than just technology. I am firmly in the space that technology is rarely the only element of a successful solution, as we need to factor in the people engagement piece – whether that be employees, partners, or the paymasters themselves Customers.

UC is about bringing together various disparate channels of communications and devices into a device agnostic, location independent offering. That is to say that my ability to communicate is supported wherever I am and whatever device I happen to be using. Microsoft Lync is such a platform that enables a fairly intuitive interface for engaging with your colleagues, suppliers and customers using whatever is the most appropriate mode – Instant Messaging; Email; Telephone Call; Video Call and allows for Collaboration, through desktop sharing and discussion. All of the options are embedded in the applications that most business people are using in their daily work. Open Outlook, and you immediately have access to presence (availability and status of people in your work circles) especially if you “federate” (your presence) beyond just your internal contacts.

AND beyond the technology is the people element. Any organisation looking to embark upon a UC “journey” (that is how it should be viewed IMHO) should ensure that the company culture and people “fit” are scrutinised very carefully. The transition from existing pbx to lync voice, needs carefully planning and skilfully migrating, so that it appears seamlessly executed. This can only be achieved with a sound understanding of the process and the technologies. It is also key to be clear about your objectives and how the people in this journey are included and embraced. Just changing the tech alone will surely yield some improvements, but for the real payoff you need buy in and engagement. (If you do what you always did, you’ll get what you always got).

Finally consider this – today you are probably arriving at your office (home office, work office, coffee shop) and after turning on your laptop, opening Outlook. Good news – all of your communications are embedded here, and with the simple addition of a headset or similar, you have your communications hub ready to go – IM, telephony, video etc. So simple and ubiquitous, and think about the considerable savings of no longer needing your office wired pbx….worth serious consideration don’t you think?

Snow place like home

Many of us were “gazing out of windows” at home yesterday feeling empowered by the snow….What empowered by the snow?

Many years ago, folks would have simply not been able to work at all in weather conditions like these because they could not GET TO WORK, and businesses would have lost thousands of hours of productivity and £££££s as a result. But like me, many folks are location independent, and work is no longer a place that you go to, you simply work wherever you are, and for many people this means a room at home. It could equally mean a quiet corner for an hour in Starbucks smile

Flexible working offers a new paradigm to businesses around the globe – take presenteeism for example ( a phrase coined by the BBC I think), whereby people returning to work before they are properly recovered from sickness, infect other members at work – resulting in further lost productivity and more cost ££££££….Now the ability to work remotely allows folks, recovering from illness, but not actually too sick to work the ability to be productive without infecting their colleagues

Remote working – has it’s benefits and (I’m certain) it’s detractors too – what do you think – rather be in the garden building snowmen?