It’s an interesting distinction often discussed related to the customers you serve with your products and services. The lines became blurred some time ago as the world changed. I’m referring here specifically to the market for communications and mobility. I’m clearly just a regular member of society and as such am clearly a consumer, however, for most of the week I’m a business man. During the week I constantly flip between personas dependent upon the thoughts and actions at hand.
Today is Sunday and I’m heading to a business meeting starting tomorrow morning and therefore my persona is probably more confused than usual, but I look around a very busy train into London, and it’s full of people using their mobile devices to access what’s important to them now. It may be that there are others like me who are travelling to a business oriented activity, or more likely (based on overheard conversation), they are heading to something more recreational. Whatever we are all doing, it’s clear that mobility in our lives is very much mainstream, whether for business or consumer oriented use. What else is clear is that on order to get the maximum advantage from technology on the go, the device needs connectivity. For me, about to embark upon international travel, I’m considering cost avoidance and inconvenience, so I’ll be ensuing that I’m connecting to WiFi wherever I can, and I’ll be relying upon my ipass app and service to do the heavy lifting. I suspect that the people within the Enterprise customer base that also use ipass are similarly taking advantage of this benefit when they are not “at work” or in “business mode” – well why not?
Published by Graham Bunting
I have been around a while and seen some stuff for sure. I have experienced some good, some bad, and some indifferent. Some have been downright fabulous.
I am still hugely motivated to get up every day and be curious. I love tech and business, and most of all dogs, oh and people are ok too ;-)
Having been in sales most of my working life, I have a real interest in the art and science and am a committed lifelong learner - constantly frustrating my kids with my stock phrase "every day is a school day"
Personally, I’m a husband to one, and father to five amazing children (none of them is now a child, but independent adults) and my golden lab, Archie, who is always pleased to see me. (edit - We said goodbye to my boy in Feb 2025, and in July 2025 we welcomed rescue "Cally" into our home and hearts - a 4 YO boxer/staffy cross, and a really sweet girl
I was blessed with becoming a Granddad in February 2021 (a very proud and somewhat besotted one) and another grandson arrived in October 2022 to keep their parents busy and for me to spoil. My second eldest then added a third to the mix, in 2026, so now a granddad to 3 fabulous boys x
I am also a mad keen lover of the oval ball game and a lifelong supporter of Leicester Tigers. As an Englishman, that's therefore England at a national level and the British and Irish Lions.
If I can be of service in any way, including any area of developing a channel sales and support business or ecosystem partnerships, and or sales coaching or development, you can find me at the link below, and contact me via the form also.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.bio.link/
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Graham Bunting -The Partner Catalyst 