I was musing over some of the really cool technology available today, like the new Flare Experience from Avaya, launched this month, and in particular how sales in this area has or as not changed in the past 5 years or so. In particular, I was considering the sales approach and whether or not there is a greater degree of sales resistance and perhaps it is getting more difficult to open doors, or if general improvement in available information via the internet and social platforms that the opposite is true. My sense is that the right approach is varied according to audience, but absolutely can be successful – and that’s a conversational, business language oriented conversation, not a strong closing aggressive language. Ari Galper discusses this in his unlock the game while others claim that cold calling is dead. Personally I think that good clear professional communications has always and will always work.
What do you think?
Published by Graham Bunting
I have been around a while and seen some stuff for sure. I have experienced some good, some bad, and some indifferent. Some have been downright fabulous.
I am still hugely motivated to get up every day and be curious. I love tech and business, and most of all dogs, oh and people are ok too ;-)
Having been in sales most of my working life, I have a real interest in the art and science and am a committed lifelong learner - constantly frustrating my kids with my stock phrase "every day is a school day"
Personally, I’m a husband to one, and father to five amazing children (none of them is now a child, but independent adults) and my golden lab, Archie, who is always pleased to see me. (edit - We said goodbye to my boy in Feb 2025, and in July 2025 we welcomed rescue "Cally" into our home and hearts - a 4 YO boxer/staffy cross, and a really sweet girl
I was blessed with becoming a Granddad in February 2021 (a very proud and somewhat besotted one) and another grandson arrived in October 2022 to keep their parents busy and for me to spoil. My second eldest then added a third to the mix, in 2026, so now a granddad to 3 fabulous boys x
I am also a mad keen lover of the oval ball game and a lifelong supporter of Leicester Tigers. As an Englishman, that's therefore England at a national level and the British and Irish Lions.
If I can be of service in any way, including any area of developing a channel sales and support business or ecosystem partnerships, and or sales coaching or development, you can find me at the link below, and contact me via the form also.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.bio.link/
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Graham Bunting -The Partner Catalyst 