If you’re implementing bots to reduce your call volumes, then you’re starting from wrong place

I often observe a wry smile or perhaps a small sneer appear on people faces when I mention the words “chat and chatbots”, and I reckon this is because they have been around long enough now for most of us to have encountered one on a website, and unfortunately most of those experiences have been what I would call SUBOPTIMAL. 

From my perspective this boils down to a bunch of reasons, and a summary list is here to share my viewpoint:

  • Poor implementation.
  • Poor understanding of the customer requirements.
  • Poor technology – often free or low cost DIY.
  • Lack of any integration into business process or workflows.
  • Very binary bot – with zero intelligence. 
  • Business driver is to reduce call volumes to the call centre. 

For me, the right place to be starting, is with an understanding of the customer you serve, and their communication and engagement preferences.

For many of your customers, they will wish to call you, and if there is a queue, some will be ok waiting briefly. For many others, they will not have the patience, and will quickly seek an alternative. So injecting a digital/self-serve option, in the early part of the calling options is a good idea. 

Other groups within your customer base will wish to find a digital engagement option first, and so offering them an INTELLIGENT chat option on the website, as well as via commonly used social channels, is a must. We see huge growth in WhatsApp, Twitter, Facebook, Instagram, and webchat interactions, as customers seek rapid responses and resolutions, without the need to sit in a call queue. Often there is a resistance to even speaking with someone!

Moreover, customers dislike getting stuck, or isolated on a channel

… and this is where the first generation of dumb chatbots has failed. Should the digital channel hit a snag, then the ability to route the customer immediately to a live agent (critically with the context of the interaction to that point also), is pure gold. Nothing less is acceptable.

So don’t worry if your first generation chatbots are failing, but DO TAKE ACTION and ensure your customers are having the kind of experiences you would want, and you would want them to have.
Unsure how – then drop me a message or call me – you’ll find me here: https://grahambunting.com/findme/

Pinch Punch it’s December 1st

Here we are again, another month has passed and my creative juices have been at work to continue the story of Covid, lockdown and customer experience around the Contact Centre. Enjoy and let me know your thoughts

Pinch Punch it’s the first of the month https://www.youtube.com/playlist?list=PLHxLBXE1fy5FfhPyTfybsUBBCk68Dv1YK

Pinch punch it’s December the First,

The government and COVID is equally cursed.

We’re done with this now and we’re ready to leave.

Not talking about Brexit, It’s the year we want to heave.

I’m a positive guy with barely an occasional dip,

but this year’s challenged us all.

It’s got right on our pip.

The workplaces are our homes – Our kitchens good Lord

Our lounges and even the ironing board.

For many, this mode is totally sustainable.

For others, it’s completely replaceable.

There’s a strong desire for getting back to the office,

but it’s not for everyone coVid has taught us.

There is a place in our lives for the traditional workplace.

It’s valued and important to meet face to face

We’re social, you see, and it gives us a lift.

To meet our colleagues and partners is a gift.

Interaction with businesses has not been easy.

They’ve struggled too with staff shortages we see.

The older technology that’s not in the cloud

has limited the business and remote working has been disallowed

A tactical fix needed but meeting strategic intent,

A shrug of the shoulders from most seeking to augment

The voice only services with some messaging adjacent

With the former established and the latter just nascent.

Bringing all elegantly together is what’s required

An intelligent solution to enhance should be hired,

Helping to avoid call queues, where customers self serve

Shows significant demand and a hockey stick curve.

This AI technology is proven but new,

Needed by many, but so far adopted by few.

The mass adoption is on the way now.

Adopting is quite easy as Koopid shows you how

Koopid Ai has an impressive heritage to shout about 

with “firsts” and patents to allay all doubt.

But enough of the boasts and positive chat.

We’re ready to help you, that’s where we’re at.