Amazing that this is probably one of the most frequent reasons sales people give for not investing in training. Got customers to see and deals to close is the cry, yet isn’t it the case that World Class athletes, sportsmen and women all participate in training and coaching regularly. I would suggest that taking time for regular, planned training is a fundamental component of success- wouldn’t you agree?
Graham Bunting -The Catalyst
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Training for anyone is important, no matter what their business function. Yet it is often the first casualty when the money is short, or a crisis arises. Seems to me to be the wrong approach to cut the training. I’ve yet to attend a training course where I haven’t learned something that I could use to earn more money. The course quickly pays for itself.