Values and principles

Because we always see and experience 100% of the time through our own eyes, sometimes we may struggle to be truly objective on all issues.
I thought I would begin with that caveat, as I recognise that my rantings are entirely “as I see things” So to my post ……

Through innovation in technology and in how we communicate, we have never had more channels open to us through which to engage and communicate with other people, or not. This is coming to my point; despite the open ubiquitous nature of communications, I have found that rather than improving communications, it has stifled them. There may be many reasons for this and perhaps the very fact that we are spoilt for choice, may well be the issue – communications overload!!!; Perhaps responding to incoming “traffic” has become a firefighting exercise, and if you or your “message” are deemed unimportant to the recipient, then you are possibly going to the bottom of the queue; relegated to the “I’ll deal with it when can” group.
My personal experience of late is that I have seen a rapid surge in periods of deafening silence over not just days, but weeks following commitments to keep me updated. I’m not sure that anyone could argue that this could be viewed as either desirable, or indeed welcome.
Fast forward to some of the social media channels and again it’s a not uncommon experience for an individual or organisation to use, Twitter, for example as a broadcast; automating a series of outbound marketing messages in the hope of hooking some new customers. How they intend to do this is a little puzzling, as I’ve replied a few times to a feed and guess what? Yep, radio silence.
So why is this? Are people so ignorant that they can’t be bothered to respond, or are the tools not in place to support the meteoric growth in channels of communications….. Who knows?

Can I get off my soapbox now before I fall off…

Will you reach your full potential?

I was showering this morning and began thinking about the year just gone and the coming year ahead. I was thinking about all the well wishes I was receiving and sending and I started to think about some of the language we use and ended up thinking about reaching our full potential. Further thought on this had me delving deeper and asking myself some questions which I would like to pose to you here now- Firstly what exactly is your full potential? How do you measure it and where is the ‘limit’?
I’m still pondering on that one and hope to hear some alternative perspectives and thoughts.
I hope you reach yours and achieve fulfilment 🙂

What did you learn in 2009?

I guess we’ve all felt the recession in some form and have felt some pain or seen some benefit, depending upon the business we are in, or the state of our personal finances. Whatever our position, we have seen impact. Often we have no ability to influence what happens to us, but we can absolutely choose how we respond to what happens to us. So I decided to share an abridged version of my 2009.
I left long term employment in October 2008 as a result of taking a redundancy package, and immediately began a consulting assignment. At the start of 2009 I decided to press on and see what business I could become involved in and although not consciously, something far from what I had been doing (it was only later that this realisation came to me).
I became involved in publishing and assessing sales people’s capabilities and fit for specific roles and spread myself so thinly that I found it difficult to explain when asked, what business I was in. During this time I also began to network extensively and learnt much about social media and social networking. I read significantly too and took the opportunity to invest in personal development- training with Delta TCC and completing three INLPTA diplomas: Leadership, Coaching and Sales all were delivered using NLP techniques which provide a platform for enhanced communication with people.

After the summer I came to a realisation that I had much invested in my experiences to date and expertise gained from more than 20 years in the Telecom market place and so I made a decision to return and subsequently found my self a great role to immerse myself in, and am delighted to be doing so.

So what have I learnt? I learnt a huge amount about myself, a lot about people generally, and about human nature, as well as behaviour. I learnt much more about business generally too – certainly more than I would ever have expected to. Overall an invaluable life lesson and absolutely unmissable. I am most definitely a better person, and more heavily armed to take on business than I could ever have hoped to be – PRICELESS

Are you taking the turn?

There’s a great motivational poster that deals with CHANGE. It says that a bend in the road is not the end of the road UNLESS you fail to make the turn! And boy are there some bends in the road just now! If you are a difference person and therefore change oriented, then all is well, but what about the poor sameness person who likes things pretty much the way they’ve always been? It can be tough, but I offer this for those facing change. It’s not what happens to us, but what you do about it…watch this inspiring video and you’ll see what I mean ...W Mitchell

Gerry’s big decision

I watched C4’s Gerry’s Big Decision last week. I was hooked – for the uninitiated, Sir Gerry Robinson takes a detailed look at failing businesses around the country with a view to potentially investing his own money and helping the business to survive and thrive. The two businesses Gerry looked at last week were an old family furniture business in Lancashire that was on its knees and a small pie-making business in the south west. The interesting thing for me was that both businesses were suffering the same issue – NOT ENOUGH SALES. The furniture business had issues with poor communication and relationship between the owner and the Managing Director, and I observed a lack of sales focus generally – for example, there was no incentive in place for the salespeople to grow/develop the business.

Both businesses appeared to have good, saleable products, yet as we all know, nothing will happen until a sale is made. I don’t believe for a minute that this is in any way unique, and indeed why there is a need to ensure that you have an effective (and integrated) sales and marketing plan that covers the basics such as

  • Having the right (well-trained) salespeople in the team representing you
  • An effective customer segmentation map
  • A clear customer contact strategy
  • Plenty of resilience and persistence
  • A clear “value proposition” for the product – a good example of this was the furniture manufacturer was not crisp about the product guarantees, which could be deal maker/breakers
  • And always be following up conscientiously

Finally, the only salesperson that we saw was the one representing the pie manufacturer, who, to be blunt, was a square peg in a round hole and had very little idea what his approach should be and who his customers would be and, I guess, sales in general. His approach was at best parochial, and he was not considering where the product could be sold. As Donald Trump says – “If you’re going to be thinking, you may as well think big.”