Because we always see and experience 100% of the time through our own eyes, sometimes we may struggle to be truly objective on all issues.
I thought I would begin with that caveat, as I recognise that my rantings are entirely “as I see things” So to my post ……
Through innovation in technology and in how we communicate, we have never had more channels open to us through which to engage and communicate with other people, or not. This is coming to my point; despite the open ubiquitous nature of communications, I have found that rather than improving communications, it has stifled them. There may be many reasons for this and perhaps the very fact that we are spoilt for choice, may well be the issue – communications overload!!!; Perhaps responding to incoming “traffic” has become a firefighting exercise, and if you or your “message” are deemed unimportant to the recipient, then you are possibly going to the bottom of the queue; relegated to the “I’ll deal with it when can” group.
My personal experience of late is that I have seen a rapid surge in periods of deafening silence over not just days, but weeks following commitments to keep me updated. I’m not sure that anyone could argue that this could be viewed as either desirable, or indeed welcome.
Fast forward to some of the social media channels and again it’s a not uncommon experience for an individual or organisation to use, Twitter, for example as a broadcast; automating a series of outbound marketing messages in the hope of hooking some new customers. How they intend to do this is a little puzzling, as I’ve replied a few times to a feed and guess what? Yep, radio silence.
So why is this? Are people so ignorant that they can’t be bothered to respond, or are the tools not in place to support the meteoric growth in channels of communications….. Who knows?
Can I get off my soapbox now before I fall off…
Graham Bunting -The Partner Catalyst 