Author: Graham Bunting
I have been around a while and seen some stuff for sure. I have experienced some good bad, indifferent and some downright fabulous.
I am still hugely motivated to get up every day and be curious. I love tech and business and most of all dogs oh and people are ok too ;-)
Having been in sales most of my working life I have a real interest in the art and science and am a committed lifelong learner - constantly frustrating my kids with my stock phrase "every day is a school day"
Personally, I’m a husband to one, and father to five amazing children (three of them are no longer children, but independent adults) and my golden lab – Archie, who is always pleased to see me.
I was blessed with becoming a Granddad in February 2021 (a very proud and somewhat besotted one) and another grandson arrived in October 2022 to keep their parents busy and for me to spoil.
I am also a mad keen lover of the oval ball game and a lifelong supporter of Leicester Tigers. As an Englishman, that's therefore England at a national level and the British and Irish Lions.
If I can be of service in any way including any area of developing a channel sales and support business or ecosystem partnerships, and or sales coaching or development, you can find me at the link below, and contact me via the form also.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.bio.link/
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It can’t simply be that you’re so busy, can it?
Are you simply too important?
Maybe you just forgot, and you had meant to respond.
I’m sure for many people the volume of email today is breathtaking and completely unmanageable, but not for everyone.
Could it be, that you’re simply inefficient, and replying when you’ve read the message is the solution?
Whatever the case, please make sure you reply, cos it’s rather rude not to
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For many of us change is rather disturbing, but intellectually, we all know that change occurs whether we like it or not, and increasingly these changes appear to be accelerating. This is particularly true in the technology space.
You may be too young to remember, but there was a time when neither mobile phones, nor email were in use in the workplace, never mind our everyday lives. This change started in the UK in the mid 1980’s (scarily around 30 years ago) when mobile phones were first introduced. It was probably another 10 years before we saw large scale use of email in business and it wasn’t until the noughties that we saw this become mobile with the introduction of a handful of mobile devices, but it was Blackberry who gained the most traction, and rapidly became the de-facto standard for mobile email.
Then came Apple
Apple disrupted the smartphone market when they introduced the iPhone and have been instrumental along with Android, in making us a mobile population. Our children are almost permanently attached to their devices and we are reachable wherever we are.
This newish phenomenon is not without cost, as we often find it difficult to “switch off” from work and often complain about the balance between work and home life.
That said, the change has also meant that we are increasingly freer to work from wherever we choose, and so bizarrely we have more freedom than ever to roam and work. Ultimately it depends upon the tasks we must undertake in our work lives and of course the infrastructure must be in place to support us.
The speed of change therefore can often “catch us out” as there are many moving parts to consider:
People – current employees’ skills need to be maintained and their requirements and technology at their disposal needs to keep pace with the changes. Business systems and infrastructure needs to keep pace with the increased burden of use and reliance, and speed of service as we all need more, faster etc – All of this of course, requires investment and planning. Attracting new employees means that you need to consider how appealing the business is for people to want to work there. Many businesses are seeing the benefits of moving from an on premise, cap-ex funded acquisition model, to a cloud hosted, op-ex model, affording them a more agile business capability, and lower support burden. Many organisations are stepping beyond this to a total outsource of all non-core business functions, preferring instead to focus their investment on their core business activities
What is for sure, is that “one size does NOT fit all” and your suppliers will increasingly become an extension of your business, and in so doing should be striving to add value beyond a support function of simply aiming to keep services always available. Instead, they should be looking to be your subject matter experts and trusted advisors enabling your business to serve your customers better and more effectively.
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The customer experience centre in London
Here is a short taster video of the new customer experience centre in Farringdon, London, hosted by Kinnarps – one of the largest furniture manufacturers in Europe.
Come and experience for yourself, how Workplace House showcases the results of a collaboration between six companies, bringing together the best workplace furniture, interiors and technology within one agile showroom.
Book here
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We all know that it’s smarter and easier to offer more solutions to your current customers than to seek out new clients who don’t yet know you and what you stand for.
It costs 5x as much to attract a new customer than to keep an existing one
With this in mind, I’m introducing a few ideas that you may be interested in adding to your mix….
Introducing Inovo Telecom, as a total customer experience solution to expand your customers’ customers’ engagement options in a fully integrated platform whatever channel they chose to engage in. A fully supported sales motion too from a fully engaged team. Simply introduce the idea and once your customer says go ahead and tell me more, we will appear as if by magic by your side. And the best bit – you help your customer, keep out competition and earn margin – what’s not to like
Adding any digital channel and orchestrating with persistence powered by AI and human agents.
Customers hate to queue and listen to tired music on hold looped around and around interspersed with your queue position – they really do. Offering them a lifeline to a digital service can be the tonic they require. Many choose this as default too (I certainly do), engaging at their preferred time and pace (perhaps whilst on a train, WhatsApp’s asynchronous sessions are a boon). Ensuring the conversation persists is critical, such that any channel movement (say to an agent) is accompanied by the entire conversation for full context and avoidance of the nauseating repetition of the same details over and over arrrggghhhh 🙄😡
To learn more – just drop me a note and “I’ll be back” in touch in no time
Fill out the form below to get in touch.
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I’d start from the premise of aiming to sell more things to more people. In practice this can result in a range of actions. One of those can be a cooperative sales motion and one could be to expand your portfolio, so that your clients can source multiple products and services from you. If they’ve already bought, they’re likely to buy from you again. Cooperative selling is where you’re partnering with another similar business with complementary offerings and you simply look to sell to each others’ client. I’m seeing a marked increase in this latter approach.
If you a bereft of ideas or simply feel are stuck – drop me a line. Always happy to help
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Did you know that Nureva HDL 300 is a multi award winning audio solution. With microphone mist technology and active zone control, it’s a true innovation in meeting room audio. Learn more here:
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Last week I visited #ISE for the very first time and was totally blown away by the scale of the event and moreover the attendance. The Rai in Amsterdam was mobbed, and every hall was the same. The biggest names in the tech space were there showing their wares and visitors from businesses small and large were taking the opportunity to evaluate the latest offerings.
Nureva took a large space in hall 11 to showcase Nureva Span and Nureva HDL300, both previewing new release functionality for the coming months. I’ve signposted a few videos from Rave Publications Youtube channel which provide a taste of what’s to come – if you want to stay in touch then fill out your details below and we’ll keep you updated
Graham Bunting -The Partner Catalyst 
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