Time seems to slip through our fingers every day and many actions remain for tomorrow’s to do list, and this is the same for most of us. So given that everyone is doing more than one persons job or at least it feels like it, how do we grab the attention we need to get our messages across?

Well it’s like all relationship building, you have to talk sparingly and listen intently, and we all know what listening looks like and feels like don’t we guys?, and be persistent. Many marketing experts whom I have spoken to recently and whose books I have read, all appear to back this up, saying that we need to continue persuing our target relentlessly through an ongoing strategy of communication. We are building a relationship with our prospective customers so that when they are ready to spend, we are at the front of the queue and have built rapport and trust