Contact centre leaders have for some time been evolving from their original call centres, (handling just phone calls) Into multi-channel and ultimately Omnichannel solutions, whereby customers can arrive on any channel and enjoy a continuous conversation wherever the engagement takes them.
For some contact centre operations, this has meant an extremely slow evolution, due in some part to the often significant investments required, but also the time taken for full deployment, and user adoption schedules can be lengthy.
This delay in moving to digital-first contact centres often causes frustration to customers as increasingly they (customers) are choosing to make contact using their conveniently located smartphones, and want to use one of the common messaging apps.
Typically this means starting on a digital channel – such as:
Etc.,
and escalating to a voice call with a human being where circumstances dictate.
Serving customers on their channels of choice is a critical Customer Experience “moment of truth”, and ensures that focus is on them rather than us.
This transition certainly needs managing with care, as the last thing customers want, is repetitive questioning after they have authenticated or explained the reason for calling on the digital channels.
All of this conversation MUST remain with the caller just like it would on an SMS chat on your smartphone.
This is what we expect from any technology offering chat today, and anything less than this is UNACCEPTABLE.
To learn how Koopid.ai delivers this capability without a rip and replace strategy – click here
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Published by Graham Bunting
I am a highly experienced, energetic, persistent and innovative senior sales professional/sales leader and coach with 25 (plus), successful years of sales and leadership experience, developing and managing sales teams and winning new business with and through partner channels to deliver profitable revenue growth. My default approach is one of clarity, support, openness and flexibility.
I am by nature inquisitive and enquiring and whole-heartedly embrace technology that enhances our experiences. Fun is an incredibly important element of work/life for me, so whilst I am deadly serious about the business of business, I do like to work in an environment that is fun to be in.
I am very much a people person and fundamentally believe that it is the people in an organisation that make it a success or otherwise.
I thrive in teams - creating, developing and galvanising individuals into coordinated teams is my forte, and I love a fast-paced dynamic environment too, where great people challenge and ultimately deliver high-quality results for demanding customers.
I am a passionate advocate for the customer, and hold a firm belief that in the customer economy, World-Class performance is 2table-stakes" to retain (and grow) the customer base. If we get it wrong, we say so quickly and act to rectify it.
I consider myself to be a catalyst – connecting and coordinating people and opportunities. I am a motivator and inspire people to be the best that they can be through coaching and mentoring.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.com/findme/
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Graham Bunting -The Catalyst 