Contact centre leaders have for some time been evolving from their original call centres, (handling just phone calls) Into multi-channel and ultimately Omnichannel solutions, whereby customers can arrive on any channel and enjoy a continuous conversation wherever the engagement takes them.
For some contact centre operations, this has meant an extremely slow evolution, due in some part to the often significant investments required, but also the time taken for full deployment, and user adoption schedules can be lengthy.
This delay in moving to digital-first contact centres often causes frustration to customers as increasingly they (customers) are choosing to make contact using their conveniently located smartphones, and want to use one of the common messaging apps.
Typically this means starting on a digital channel – such as:
- Webchat
- Chatbots
- Facebook messaging,
Etc.,
and escalating to a voice call with a human being where circumstances dictate.
Serving customers on their channels of choice is a critical Customer Experience “moment of truth”, and ensures that focus is on them rather than us.
This transition certainly needs managing with care, as the last thing customers want, is repetitive questioning after they have authenticated or explained the reason for calling on the digital channels.
All of this conversation MUST remain with the caller just like it would on an SMS chat on your smartphone.
This is what we expect from any technology offering chat today, and anything less than this is UNACCEPTABLE.
To learn how Koopid.ai delivers this capability without a rip and replace strategy – click here
Graham Bunting -The Catalyst 