In my experience, in business, people do business with people that they know, like and trust. This is invariably a position that is arrived at because they have met, and invested time together to reach this understanding. Increasingly we rely on our friends and close contacts and connections to advocate us to others, and others to us, in order for dialogue to begin. I really do not believe that traditional “cold calling” works in the way that it used to, and certainly not consistently.
It can work, however and does have its place I believe, but advocacy and social networking are rapidly becoming the new normal as far as door openers to new business opportunities are concerned. IMHO, this is probably a more globally acceptable way to prospect too.
I wonder when, during your busy schedule and heavy demands on your time, you last thought about an old (or current) friend or colleague for whom life has dealt a different set of cards!
We all know that we are enduring a tough downturn in the global economy, and the result for employment numbers is not great. However, pragmatically, times of change often present opportunities albeit that uncovering them is sometimes a little more challenging. Thinking about others is a great way of taking some of the personal stress away – especially when licking your wounds because you’ve not had your best day.
I decided recently, as I was thinking about what I could do to help, that I would use my online presence to assist my friends to raise awareness for them. I decided to dedicate a page of my blog to promoting their profiles and CVs as my part in helping them to secure a new role. Follow this Link to review them
I read an article recently that bemoaned larger “corporates” who were taking the lions share of the available “talent” and I felt compelled to comment that this was not the case. There is an fact a lot of talent available, it just doesn’t shout about it. Their CV might not be the best written in the pile, or they might not use sufficient wow words (my daughter in year 6 has used this descriptor recently) to showcase their capabilities, but it is there.
I would urge you to do a couple of things:
1. Think today (and every day) what little thing can I do to help – and do it
2. Doing what I have always done to recruit will get me the same results I have always got, so think about a small change and look beyond the CV and you might strike gold