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The new marketing phenomena is firmly established. From my space to facebook, and the more business focused linkedin and ecademy, all these “social networking/social media” portals appear to be thriving with many many people totally bemused by the new wave. The big question of course is how much time should be dedicated to using these sites and of course what is the real value. I hear much positive chatter about these sites and indeed am using them myself, but the value is far from obvious in the circles I work in. Perhaps there are some alternative views – always keen to hear