Trust Business Partners and INOVO Partnership

Trust Business Partners and INOVO Partnership London, 16h February 2020 – Trust Business Partners today announced that it has expanded its strategic partnerships through a new agreement with INOVO, who provide the tech and ongoing optimisation to boost contact centre efficiency, productivity and CX. Trust Business Partners will be the face of INOVO in UKI … Continue reading Trust Business Partners and INOVO Partnership

Trust Business Partners

We help businesses, large and small to establish and operationalise Sales Partnerships for growth. Trust Business Partners is your “go-to” channel (and sales and marketing) development organisation for vendors and distributors wanting to access the UK and European IT and telecoms channels. We help you to establish, and enable your sales channels and increase coverage … Continue reading Trust Business Partners

Nostalgia isn’t what it used to be

I recently came across some photos and as is often the way, it sparked a bit of retrospection. Thinking back to the experiences I was afforded in a role I held previously when I was employed at global telecoms vendor Avaya – and there were many. These experiences were for the most part shared with … Continue reading Nostalgia isn’t what it used to be

Physical exhibition events are back it seems

Very recently (well about 7 weeks ago to be more precise), we participated in the annual Channel Live expo, held at the NEC in Birmingham. We have exhibited there a few times with our partners and had some decent engagement, and this time was no exception. In fact, I would chalk this one down as … Continue reading Physical exhibition events are back it seems

Building a reseller community – done right

You’re in an organisation that is providing solutions to address a certain business problem, and you’re seeking opportunities to grow your customer base. You’re thinking that maybe you’ll find some resellers, as that’s a lower cost than hiring a number of new salespeople. The resellers get to sell your offer and you’ll give them a … Continue reading Building a reseller community – done right

Find me here

Graham Bunting Where to find me! Looking for a side gig? Then look no further – read more here ⬇

It’s just not worth the effort

Unless you’re prepared to give 100% 100% focus, commitment and attention is what’s required to build a sales and support channel go to market model. We’ve seen several businesses decide to acquire channel partners to build their business with. Their failure has been lack of understanding and commitment to the task at hand. Giving it … Continue reading It’s just not worth the effort