It’s an interesting distinction often discussed related to the customers you serve with your products and services. The lines became blurred some time ago as the world changed. I’m referring here specifically to the market for communications and mobility. I’m clearly just a regular member of society and as such am clearly a consumer, however, for most of the week I’m a business man. During the week I constantly flip between personas dependent upon the thoughts and actions at hand.
Today is Sunday and I’m heading to a business meeting starting tomorrow morning and therefore my persona is probably more confused than usual, but I look around a very busy train into London, and it’s full of people using their mobile devices to access what’s important to them now. It may be that there are others like me who are travelling to a business oriented activity, or more likely (based on overheard conversation), they are heading to something more recreational. Whatever we are all doing, it’s clear that mobility in our lives is very much mainstream, whether for business or consumer oriented use. What else is clear is that on order to get the maximum advantage from technology on the go, the device needs connectivity. For me, about to embark upon international travel, I’m considering cost avoidance and inconvenience, so I’ll be ensuing that I’m connecting to WiFi wherever I can, and I’ll be relying upon my ipass app and service to do the heavy lifting. I suspect that the people within the Enterprise customer base that also use ipass are similarly taking advantage of this benefit when they are not “at work” or in “business mode” – well why not?
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Published by Graham Bunting
I am a highly experienced, energetic, persistent and innovative senior sales professional/sales leader and coach with 25 (plus), successful years of sales and leadership experience, developing and managing sales teams and winning new business with and through partner channels to deliver profitable revenue growth. My default approach is one of clarity, support, openness and flexibility.
I am by nature inquisitive and enquiring and whole-heartedly embrace technology that enhances our experiences. Fun is an incredibly important element of work/life for me, so whilst I am deadly serious about the business of business, I do like to work in an environment that is fun to be in.
I am very much a people person and fundamentally believe that it is the people in an organisation that make it a success or otherwise.
I thrive in teams - creating, developing and galvanising individuals into coordinated teams is my forte, and I love a fast-paced dynamic environment too, where great people challenge and ultimately deliver high-quality results for demanding customers.
I am a passionate advocate for the customer, and hold a firm belief that in the customer economy, World-Class performance is 2table-stakes" to retain (and grow) the customer base. If we get it wrong, we say so quickly and act to rectify it.
I consider myself to be a catalyst – connecting and coordinating people and opportunities. I am a motivator and inspire people to be the best that they can be through coaching and mentoring.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.com/findme/
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Graham Bunting -The Catalyst 