Darwin wrote that it wasn’t necessarily the strongest who survive, but the most adaptable- this is as true today from my perspective in business as it was for Darwin when he originally wrote it.
It has never been particularly easy to find new customers who want your product or service. The process of finding and meeting new customers is in itself not difficult. Most companies using a traditional mix of marketing including cold calling and telesales. These traditional methods are growing less effective as it is so easy for people to find the products or service they require through a 5 minute search on the internet, or more readily through an established relationship.
Creating a loyal following through exploiting the web and creating a valuable relationship is the smart way to build a future pipeline. When these “followers” have a need for your services, you will be on hand, trust and value already established, to solve their problem. But you already knew this- right? So what stopped you doing something about it? Time, resource, etc etc. There is plenty of evidence to show that this is a sensible approach, so perhaps it’s time you took steps. Http://unhub.com/grahambunting
Like this:
Like Loading...
Related
Published by Graham Bunting
I am a highly experienced, energetic, persistent and innovative senior sales professional/sales leader and coach with 25 (plus), successful years of sales and leadership experience, developing and managing sales teams and winning new business with and through partner channels to deliver profitable revenue growth. My default approach is one of clarity, support, openness and flexibility.
I am by nature inquisitive and enquiring and whole-heartedly embrace technology that enhances our experiences. Fun is an incredibly important element of work/life for me, so whilst I am deadly serious about the business of business, I do like to work in an environment that is fun to be in.
I am very much a people person and fundamentally believe that it is the people in an organisation that make it a success or otherwise.
I thrive in teams - creating, developing and galvanising individuals into coordinated teams is my forte, and I love a fast-paced dynamic environment too, where great people challenge and ultimately deliver high-quality results for demanding customers.
I am a passionate advocate for the customer, and hold a firm belief that in the customer economy, World-Class performance is 2table-stakes" to retain (and grow) the customer base. If we get it wrong, we say so quickly and act to rectify it.
I consider myself to be a catalyst – connecting and coordinating people and opportunities. I am a motivator and inspire people to be the best that they can be through coaching and mentoring.
One of my favourite "quotes" is
Life's journey is not to arrive at the grave safely in a well-preserved body. But rather to skid in sideways, totally worn out, with a beer in one hand, shouting "Whoo, what a ride!!"
Views here are 100% my own. https://grahambunting.com/findme/
View all posts by Graham Bunting
Graham Bunting -The Catalyst 